We’ve all been there.
Startup YUN Probiotherapy launched in February 2017. A groundbreaking skincare system, YUN tackles common skin concerns through the use of friendly bacteria. However, in a society that tends to view them as harmful, turning bacteria into a benefit isn’t altogether straightforward.
We don’t particularly like talking about spots, athlete’s foot or vaginal infections either. Let alone admit we might be suffering from something that has us feeling less than our best. Breaking the taboo meant finding a way to bridge the gap between scientific research and end user.
Lowering the threshold and creating a welcoming community atmosphere, “we’ve all been there” formed the basis of our corporate storyline. A friendly, open tone of voice and a ‘science for the people’ blog meant that no matter your age or background, you too can understand the basis of YUN’s skin care system.
As YUN wished to manage their communications in-house going forward, a communications strategy was developed alongside the tone of voice guide, offering the YUN team the freedom to start communicating independently following their Indiegogo campaign launch.
Love your bacteria. we do.
copywriting /// brand storyline /// tone of voice guide /// communications strategy /// search engine optimised content /// crowdfunding campaign /// press release
collaborations: The Oval Office (live communication), Before the Wave (product development and visual identity), Yves Ferket ‘the Analytics Guy’ (SEO and adword campaigns)