Meet the Family.
As the leading European relocation association EuRA enjoys great standing both in- and outside of the global mobility community. With a membership of over 500 companies globally and their annual relocation congress attracting some 700 attendees each year, it will come as little surprise that EuRA has a great story to tell.
As the website had grown along with the association it was high time for a complete overhaul. Technology in general and EuRA’s needs have changed significantly over the years. Add to this an undeniable trend towards mobile communication, a growing opensource training programme and of course the advent of social media and is it easy to see why a mere update would not suffice.
With over 15 years of communications and online growth to sift through, it quickly became apparent that we needed to get back to basics and uncover EuRA’s DNA. By stripping our storyline back to its essence, we were quickly able to identify new target audiences and develop a strategy that can carry the association into the future.
Supported by an exceptionally user and SEO friendly website with integrated CRM, CMS and online payment options, the latest in opensource technologies, and an outstanding in-house team, EuRA is now ready to take the global market by storm.
brand story /// communication strategy /// social media guide /// project management /// SEO optimised online content /// strategic reorganisation website /// corporate movie storyline development
collaborations: OpenUp Media (website development), Forward Media (corporate movies)