ABRA

Attract the Talent. Retain the Talent.

Established to uphold the highest standards of professionalism in the industry, the Association of Belgian Relocation Agents represents members from a variety of industries.   With such a diverse membership, establishing a common message that would both represent the entire membership and appeal to their client companies was key.

Drilling down to what is at the heart of the relocation industry presented us with our corporate storyline.  After all, attracting the talent you seek is the ‘easy’ part of HR.  Keeping them on board is another matter altogether.  “Attract the talent, retain the talent” became the focus of our storyline. “Expert support for your global mobility programme” the payoff.

A fresh new look completed the association’s rebranding thanks to a stylish new logo in combination with black and white imagery that speaks volumes.   Carried through across the association’s new website and promotional materials, ABRA boasts a powerful and attractive message.

From interviews and trend reports to tax and legal advice, quarterly magazine ReLocate covers a wide range of topics that have earned it a loyal readership.  Supported by a brand new online newsfeed, ABRA is now also able to broadcast its message far and wide via multiple online channels.

Attract the Talent. Retain the Talent.

corporate communications /// branding /// quarterly magazine /// editorial content /// online content /// webdesign /// corporate image /// brochure /// roll-up banner /// social media strategy & management ///

collaborations: Studio Gloria (logo), Klokwerk Design (webdesign)

ABRA

Attract the Talent. Retain the Talent.

Established to uphold the highest standards of professionalism in the industry, the Association of Belgian Relocation Agents represents members from a variety of industries.   With such a diverse membership, establishing a common message that would both represent the entire membership and appeal to their client companies was key.

Drilling down to what is at the heart of the relocation industry presented us with our corporate storyline.  After all, attracting the talent you seek is the ‘easy’ part of HR.  Keeping them on board is another matter altogether.  “Attract the talent, retain the talent” became the focus of our storyline. “Expert support for your global mobility programme” the payoff.

A fresh new look completed the association’s rebranding thanks to a stylish new logo in combination with black and white imagery that speaks volumes.   Carried through across the association’s new website and promotional materials, ABRA boasts a powerful and attractive message.

From interviews and trend reports to tax and legal advice, quarterly magazine ReLocate covers a wide range of topics that have earned it a loyal readership.  Supported by a brand new online newsfeed, ABRA is now also able to broadcast its message far and wide via multiple online channels.

Attract the Talent. Retain the Talent.

corporate communications /// branding /// quarterly magazine /// editorial content /// online content /// webdesign /// corporate image /// brochure /// roll-up banner /// social media strategy & management ///

collaborations: Studio Gloria (logo), Klokwerk Design (webdesign)