Much as I enjoyed my studies, the moment my final collection came strutting down the runway, I knew fashion design wasn’t for me. Jobs in PR, communications, event management, corporate fundraising, even celebrity management, would follow in London, South Africa and Antwerp. An exciting and winding journey of self discovery that would lead to me finding my calling as a copywriter and corporate communications specialist.
More importantly perhaps, thanks to this extensive experience on both ‘sides of the fence’ I am quickly and accurately able to distil your unique brand values into a line of communication that resonates with your target audience. The difference between what the company wants to tell and what the customer wants to hear might surprise you. After all, we are all passionate about what we do. It’s successfully bringing your story to market that poses the challenge.
Whether we’re talking a complete communications overhaul or bringing your brand story to life through new campaign materials, let’s make it happen. Get in touch and say hello@illuscommunications.com for that all-important first chat.